Tripmaster Monkey

Tripmaster Monkey

A DORITOS marketing campaign in Japan—a tie-in with cartoon characters from “Taitsu-kun” (Tights Guys)—continues to fascinate. While the U.S. market gets Jay Leno as a pitchman, Japanese snackers get men in tights stomping on each other’s genitals, giving each other “Electric Massage Rejuvenation” (Denki amma fukkatsu). The bag says S & P flavor, but we’re thinking S & M?